Build the Audience Before the Product: Startup Lessons From a Modular Cabin Business
The instinct when starting a business is to cast a wide net. Home builder. Cabin builder. Modular. Custom. All of the above. The problem is that "all of the above" is a positioning statement that means nothing to anyone.
The coaching advice here was clear: pick the cabin market specifically, own it completely, and let the boutique positioning do the work. Less competition. Clearer customer. Stronger brand. You can always expand later — but you can't build a memorable brand while trying to be everything.